I will choose to make my magazine a sister publication to Seventeen Magazine using Hearst Corporation as the publisher, however I will also challenge Billboard Magazine as I will make my magazine their rival company. I think my magazine will be successful if it is published by Hearst Corporation, because Seventeen Magazine is a successful magazine and focusses on chart based music as well as fashion. Although Billboard Magazine is also a chart based music and fashion magazine the company focusses much more on music and fashion isn't really seen as part of a hybrid-genre; therefore I think that my magazine will also be successful if it is Billboard's rival company, because I think that stealing this magazine's audience will be easier than stealing Seventeen's because the audience of Billboard may be interested in fashion, however Billboard does not satisfy these needs of the audience, whereas my magazine will satisfy both the musical needs and fashion needs of the audience, making my magazine stand out compared to Billboard Magazine.
My magazine will be published weekly, as it appeals to mainstreamers who will expect to see new fashion and new music regularly, as they enjoy seeing the most recent and up to date things. Therefore my target audience will not be happy with monthly issues, because songs and fashion changes to regularly for a monthly magazine. The cost of my magazine will be £1.80, because the magazine is aimed at a younger age group, the majority being students who may not have that much money, therefore they will not want to spend all of their money on a magazine, meaning the magazine has to be reasonably priced. My magazine will also only be £1.80 because it is published so often, therefore if it is cheaper more readers will buy it every week.
On my magazine front cover I have included a masthead and tagline to create brand identity. The masthead and tagline will appear on each issue of the magazine so that the reader will associate this font and text to the magazine. The masthead will always be in the same font making it recognisable to the audience, this will create brand identity, because the reader will notice the mastheads font and relate it to the brand of the magazine. My tagline will also help create brand identity, because it is short and memorable, therefore the audience will be able to remember the tagline easily and quickly relate it to the magazine. I have also used my masthead on my contents page, which also creates brand identity because it reminds the audience of the masthead and ensures they remember the magazine and the brand. 
On my magazine front cover I have included social networking sites, a website and a downloadable app to create multi media platforms for my magazine. This also allows my audience to find my brand in other ways than my print based publication. The social networking sites create a symbiotic relationship and allows my readers to interact with the magazine and other readers by 'tweeting', etc. The use of twitter encourages brand loyalty, because it allows the audience to connect with the magazine, because they can 'tweet' and 'follow' the magazine and they can also use hashtags that link to the magazine, allowing them to interact with the magazine. Instagram allows the reader to send in pictures to the magazine which could appear in the magazine, for example in the 'Your Pictures' pages, this creates audience loyalty because the reader may continue to send in pictures so that they can get their pictures in the magazine, therefore they will continue buying the publication so that they can see if their image has been used. Facebook also allows the reader to connect with the magazine, because they can 'like' the page and read posts and updates on the magazine, therefore they will be more connected to the magazine, encouraging brand loyalty because they will feel more involved in the magazine so they will feel like they are a part of the magazine and will want to continue supporting the magazine. YouTube also allows the reader to connect with the magazine, because it encourages the reader to send in videos and watch music videos online that link to the chart based music genre, creating brand loyalty because they will continue to watch these types of videos. My reader can also visit the website that is shown on the banner at the bottom of the magazine front cover, here the reader can read more about the articles or watch online interviews, etc. The downloadable app also allows the reader to find the brand without using the print based publication, as the reader can find the app on their phone/tablet/etc. They can then use the app whenever and wherever they want. This encourages brand loyalty, because the audience can look for new fashion and great songs on their app which is the magazine's recommendations and opinions. The use of an app will also encourage brand loyalty, because they will have downloaded the app to their mobile/etc, suggesting that they will be using the magazine and app more than once. On my magazine front cover I have also encourage brand loyalty by persuading the audience to subscribe to the magazine, this will encourage brand loyalty because if they subscribe they will get the magazine weekly and furthermore using the magazine for lifestyle choices will become a habit,
On my double page spread I have also included my magazine's website to allow the audience to visit the magazine online. This also persuades the audience to go online, because it reinforces the idea of an online publication (also shown on the front cover) and therefore will encourage the audience to visit the website. 
Another way I will continue to get readers is by including merchandise such as wristbands, t-shirts, etc. The merchandise could be advertised throughout the magazine's print based version, and can also be advertised on the magazine's website, where I will create a 'Shop' feature where the audience can buy merchandise and other items that the magazine will be selling, for example concert tickets, etc. The merchandise will appeal to the target audience because they will have links to the reader's favourite artistes and bands, therefore the audience will want to buy posters or t-shirts that show who they support. Also the merchandise could include signed pictures, etc. that the audience will want to buy because they have been signed by someone they look up to, admire and who they find interesting.
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